Just about anyone who ponders
the perils we presently face as a civilization will eventually trace the roots
of the crisis to the fact that modern people—Americans in particular—are born
into a cult of consumerism. It is inherited servitude to an addiction that, so
far, has seemed to grow more entrenched in every new generation. And we
intuitively know it is killing us (along with a great many helpless others).
That’s why, if you have read
the many books, blogs, articles, and opinion pieces written about the
unsustainability of our way of life, you have certainly run across this bit of
“what-you-can-do-about-it” advice: Stop buying.
It is a logical conclusion
and a powerful strategy. Production and consumption are a millstone continually
grinding away at what remains of a life worth living. So, if enough consumers were
to go on a buying strike in unison—well, let’s just say it might put a wrench
in the works and bring a few Important People to the bargaining table for once.
But, we have yet to follow
that excellent advice in any meaningful way. Sure, consumer spending is down
from the bubbly highs we reached in 2006, but generally not by design, not as
an act of collective non-cooperation. We simply don’t have as much money as we
did then.
So far, our potent
capacity to deflect the course of humanity toward catastrophe goes untapped.
Though we complain bitterly about income inequality, class warfare, and
corporate insanity—in the end we keep writing the checks that pay for it all.
Every month. On time. With interest. We keep taking their trinkets to the check
out lines like the addicts that we are.
That’s because the words
“stop buying” barely scratch the surface of what is actually required of us. It
is like saying to an alcoholic, “Just stay away from bars”—when he drives by
twenty of them on the way home from work each day. No, to challenge the mad
machine world we’ve built—and we must
challenge it—we have to dig deep.
We have to stop wanting.
This is a radical thought
that marketers spend billions of dollars every year to keep you from
thinking—to keep you from knowing you even can
think it.
Many people will cry foul
about now. “Stop wanting? We are human beings. You might as well tell us to
stop breathing.“ Very well, let’s rephrase: Stop wanting things that are not
real. Better still—train yourself to want something new and better.
A few years ago I happened
to be in a mall at Christmastime—not my first choice or my natural habitat. But
I’ll admit, the food court smelled good. The clothes on mannequins in every
window were appealing. The music was uplifting, the 25-foot tree was beautiful.
Most everyone (not working) was happy to be there, pleasantly high on the
experience.
Suddenly I realized where
the buzz was coming from—it emanated from a shared feeling of power. Our culture defines that kind of
power like this: the ability to walk into the mall at Christmas and leave again
with anything you want. “Purchasing power” is the phrase we use.
Here is the alternative source
of power I saw clearly that day: the ability to walk into a mall at any time
and not want what they are selling. To not be fooled by the marketing sleight
of hand that conceals what the spectacle of consumption actually costs the
earth and people who are far less empowered.
You see, what they are
selling is not clothes, or shoes, or phones, or furniture. They are selling the
“right” to think of ourselves as special—as powerful. They are selling an
illusion that blinds us to the truth: we are addicts, and the whole world is
paying for our habit. That price may be the death of us all.
The first essential step
to recovery is to resurrect and strengthen our will to choose which kind of
power we value and will invest in. Do we want the counterfeit kind that keeps
us dependent on systems that are inherently cruel and destructive? Or will we
choose the power we all are born with to be more, to be better—to be free?
This is the question of our time. How each of us
answers it may very well hold the key to our survival. Because once we decide
to align with authentic power—power that instills and rewards honor, integrity,
self-sacrifice, and courage—then we’ll be ready to stand and fight.
An excellent holiday timed posting. We could change the world with an inverted Black Friday....
ReplyDelete"An inverted Black Friday"...I love it. The reciprocal of madness is hope. And all it takes is a decision to stop cooperating with our own enslavement. I smile to think you are our fellow travelers!
ReplyDeletePeace!
Black Friday already has been the "no buying day" for a number of years now. But one day is not enough.
DeleteNo it is not enough. It must become a way of life.
DeleteEvery day is "buy nothing day" for me!
ReplyDeleteExcept, today I did buy a few edibles I didn't grow, and I will buy goat feed tomorrow, which returns me 10x in milk. Oh, I did buy an ancient used book of Joni Mitchell sheet music, which keeps me from spending money on entertainment, and a used book on farming. But that's been it for a week!
You are already on the path that all of us must walk in the near future. The difference is you are doing it on purpose. Bravo! And it's a great life, right?
Delete